Digital Direction | Content Innovation | Brand Transformation | Strategic Partnerships

Gemma is a journalist and an executive leader at the intersection of media, communications, creativity and technology. She has extensive experience guiding companies through digital transformation and leading innovative content productions.

Her teams have received international recognition.

She has led newsroom, public relations and communication teams in both startups and large organizations, collaborating across disciplines with journalists, strategists, video editors, producers, graphic designers, Pulitzer Prize–winning photographers, e-commerce and product and tech teams.

She drove the editorial and digital transformation at N+, Mexico’s leading media outlet. Previously, she served as Editor-in-Chief at Brut, as well as published investigative work for El País, and interviewed culinary profiles, among other projects.

Gemma has also spearheaded major campaigns, digital content, visual identity or partnerships for brands such as Mango and Spotify, as well as talent and influencer curation and marketing strategies. She has taught Digital Narrative for Documentaries, as well as Communication and Storytelling for Brands.

Based in Mexico, Gemma combines strategic vision, creative storytelling, and cross-disciplinary leadership to deliver impactful media and brand experiences.